Base completes 'brand opening' Published May 17, 2012 By Army & Air Force Exchange Service Public Affairs TRAVIS AFB, Calif. -- On a beautiful, sun-kissed California morning, military shoppers at Travis welcomed the much anticipated opening of a new Exchange experience. With the May 4 ribbon cutting, the renovated and rebranded Exchange greeted excited shoppers who scooped up TVs, digital tablets and clothes to drive sales 113 percent over the same day last year. Less than a year after the renovation began, the Exchange boasts fresh new colors, textures and graphics. As with all newly renovated Exchanges, the Travis location features a new layout divided into three major merchandise categories; home, life and style. "I've worked at the Pentagon and seen construction projects smaller than this one last ten years," said Col. Dwight Sones, 60th Air Mobility Wing commander. "We are extremely proud to have this brand new Exchange knowing it's not only taking care of our Airmen but those outside the gate as well." Shoppers anxious to take advantage of the myriad of great deals piled in as soon as the ribbon was cut. "I think it's just beautiful and I'm very excited about it," said Staff. Sgt. Amy Riley. "The layout is great and so is the product selection. The displays are awesome and it's nice and open so it's much easier to find everything." "I love it," said retired Army Master Sgt. Michael Pedia. "I have always appreciated the Exchange and the service that it provides to service members. I always make it a point to find the associates and thank them for what they do. And now this new store - I'm a big fan." The team now moves on to Fort Bragg for a June 1 launch of the first Army Exchange to receive the new branding.